If you’re feeling stuck or limited, it may be a sign your niche is confining you.

Knowing when to pivot or move on is a tough call to make.

As coaches we can get so attached to a particular area. It’s hard to imagine shutting that down and exploring something new.

But staying in the same lane can feel monotonous, particularly when you’re treading water.

It’s time to shake things up.

Pivoting your coaching niche, can be a game-changer for your business. Particularly when done well.

So today, we’re going to walk through 5 tell-tale reasons it might be time to rethink.

Applying any insights will help you:

  • Build a more resilient and adaptable coaching practice.
  • Increase satisfaction and motivation.
  • Enhance your impact and success.

Give yourself permission to dive in.

#1: Lack of progress

If you’re focusing on a niche and haven’t seen significant progress for a while, now’s the time for honest reflection.

Do you “stick or twist?”

Every profession, including coaching, requires evolution.

If you sense your business is stagnant. It probably is.

Sessions are becoming routine, mundane even, will have a knock on effect.

Your clients could be feeling the same.

Pivoting allows you to inject fresh energy, bringing renewed passion and purpose.

Why stay stuck in black and white when colour is within reach?

#2: New income streams

Putting all your eggs in one basket can be risky.

Pivoting your niche may reduce risk.

Diversification leads to a more resilient business that can weather financial downfalls.

Promising the potential of new income streams even in challenging times.

But, I’d caution against pivoting solely for financial reasons.

Ask yourself, how your new niche aligns with your values, purpose and capabilities?

When researching potential markets to assess their viability, check in with your gut.

“Does this make commercial sense while staying true to who I am?”

If yes, then a strategic pivot can do wonders to create new income streams.

The upside being not only greater financial stability but a renewed sense of purpose.

That sounds like a “win win”.

#3: Staying ahead of the curve

The world is evolving at warp speed. Staying updated isn’t optional; it’s necessary.

The last thing you want is for your coaching to get left behind or become outdated.

Your clients are evolving, how about you?

Keep your ear to the ground. Adapt to client feedback. Act on market trends to maintain your relevance.

Staying updated ensures you’re offering value.

Staying ahead of the curve, assures a competitive advantage.

Set aside 20 minutes weekly to analyse market trends and reflect on client feedback.

This will help you stay ahead. And your coaching remains in demand.

#4: You’re growing

Your desire to pivot is often a reflection of your personal evolution.

I’m currently coaching three clients for this very reason.

Realigning their passion and values with their new niche.

It’s beautiful to feel their authenticity shine.

Leading to:

  • Higher motivation
  • Better performance
  • Increased client satisfaction

Not only can I feel it, their clients are sensing it too. Leading to deeper connections and trust all round.

If aligning your professional and evolving personal interests rekindles your love for coaching. What are you waiting for?

Why not work in a niche that truly resonates with your heart?

#5: Broaden your impact and reach

A broader niche can amplify your impact and reach.

By expanding your niche, you can attract clients who may not have been interested in your services before.

You’ll have to embrace a new set of challenges of course, but the rewards are worth it.

Extending your client base creates potential for growth and increased revenue opportunities.

Making a difference in new environments may also increase your sense of purpose.

The future is full of possibilities when you pivot.

Referrals, word-of-mouth, new connections. You never know what’s round the corner when you broaden your reach.

10 Questions to ask about pivoting your coaching niche:

  1. What is driving my desire to pivot my coaching niche? How aligned is this with my values?
  2. How will my current clients react to this change, and how can I ensure a smooth transition for them?
  3. What new skills or knowledge will I need to successfully pivot to the new niche?
  4. How will pivoting affect my branding, marketing, and business strategy?
  5. Is there a demand in the market for this new niche, and have I done enough research to confirm this?
  6. How can I leverage my current reputation and experience when moving into the new niche?
  7. What challenges can I expect in this transition, and how can I prepare for them?
  8. How will I measure the success of this pivot, and what are my short-term and long-term goals?
  9. How can I effectively communicate this change to my audience, and clients?
  10. What support (tools, mentors, resources) will I need to make this pivot successful?


Pivoting offers a powerful opportunity to re-imagine your coaching practice.

As the world shifts and turns, ensuring you remain relevant is crucial.

As you grow and evolve, being passionate about what you do and who you are is vital.

As coaches, we have the unique privilege of evolving with our clients. Walking beside them in their journeys.

So, if you’re feeling a tug towards a new direction, embrace it.

Allow yourself the flexibility to change lanes, to explore new terrains.

Remember, every successful pivot opens a door to new opportunities. Amplifying your ability to create impactful ripples in the lives of others.

It’s not about adapting; it’s about thriving in a constantly changing landscape.

Good luck out there.

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