I’m Arnold Ferrier

Bespoke Transformational & Business Coaching

You speak. I listen. We create. Your life transforms.

Helping outwardly successful leaders tame their inner critic to achieve personal and professional growth.

Transformational Coaching

1:1 Deep coaching to breakthrough limitations and create extraordinary change.

The Incubator

Bespoke 1:1 coaching programme exclusively for new and ambitious coaches.

My Coaching Approach

​Unlike traditional coaching that follows a prescriptive program, my approach is tailor made to you.  My gift is to help ordinary people achieve the extraordinary. To do things they haven’t done before. I specialise in taking entrepreneurs and high achievers to next level success through identifying shifts in perspective and taking action consistently. My coaching is powerful, impactful and transformational. I love what I do.

Who Is My Coaching For?

My clients say, “imagine if we could do this?” and then they do it. Entrepreneurs and high achievers they are self-critical, sceptical, passionate, outwardly successful and open minded. They are curious, restless and relentless in their pursuit of being a better version of themselves. They are open to explore and reach for things they may believe are impossible, whilst admitting their shortcomings and fears. I’m privileged to learn so much from them.


You’re brutally honest in your relentless pursuit of excellence


Your integrity and leadership ability inspires trust and action


You’re balancing your resources with the challenges you face


You’re managing change effectively, with clarity and intention

What’s The Process Like?

Intense, deep and uncomfortable. Exhilarating, fulfilling and rewarding. Working with me isn’t for the faint-hearted or uncommitted. No holds barred, our time together is sacred as we explore changes to the way you think, the way you feel and the way you perform. We’ll uncover what’s holding you back and preventing you from taking action as well as equipping you with everything you need to succeed, whilst being held accountable.

1. You’re open to new possibilities

You understand that the most powerful coaching happens when you are open to new possibilities. You are willing to create space for the possibility that there’s something you haven’t learned yet that could make you even better. You are open to explore and reach for things that you currently believe are impossible.

2. You're fully present and engaged

You understand that coaching is most powerful when you show up fully present and engaged. You recognise this is your sacred time for deep transformation to occur and this is best done in a quiet area where interruptions are non-existent or extremely limited.

3. You bring the power

You understand that you bring the power to our coaching relationship. You are responsible for your actions, choices, thoughts and feelings. You do not expect your coach to do the work for you. You are not looking to your coach to be your hero or saviour; it is on you to create the success you want in your life.

4. You're human after all

You’re willing to discover, confront and tell the truth about yourself. Whenever you catch yourself for not being genuine, real or authentic you will own your in-authenticity. You acknowledge that by saying what you believe your coach wants to hear will only dilute the process and the power of our work. You appreciate it’s okay to feel vulnerable, nervous or scared, you’re human after all. However, you commit to never let your fears, doubts, limiting beliefs or insecurities hold you back from taking the required action.

5. You value insight versus time

You understand that the value of your coaching is not about the time we spend together, but about the insights that you have and how you take action and APPLY them to your life.

Featured Coaching Packages

1:1 Personal Coaching

Fearless coaching that creates an extraordinary space for high achievers looking to unlock their potential, breakthrough limitations, accelerate growth and transform their world.

More Details

Platinum Coaching Agreement
36 x 1 to 2 hour sessions (12 months)

Gold Coaching Agreement
18 x 1 to 2 hour sessions (6 months)

Fire Starter Agreement
9 x 1 to 2 hour sessions (3 months)

Unlimited email/WhatsApp/Messenger feedback and support between session

Business Coaching

​Premier business coaching for entrepreneurs and leaders looking to get clarity, gain new perspectives and develop fresh ways of thinking to create exponential growth.

More Details

Platinum Coaching Agreement
36 x 1 to 2 hour sessions (12 months)

Gold Coaching Agreement
18 x 1 to 2 hour sessions (6 months)

Fire Starter Agreement
9 x 1 to 2 hour sessions (3 months)

Unlimited email/WhatsApp/Messenger feedback and support between session

The Incubator

Ready to accelerate your coaching practice but don’t know where to start? Get expert support to propel you from being just another coach into a high-performing, high-level coach.

More Details

Incubator Coaching Agreement
Duration: 1 to 2-hour coaching sessions
Total Coaching Sessions Inc VIP: 27
Frequency: 3 x coaching sessions per month
VIP Sessions: 3 x VIP half day sessions (3 hours)
Onboarding: 1 x 1 hour On-boarding session

About Me

I am a thinker, a doer, a survivor and an unconditional listener. I’m able to help my clients define and achieve beyond what they thought was possible. Since I can remember, I’ve been obsessed with figuring out what makes the difference between those that do and those that dream.

My journey has been a roller coaster of incredible highs and catastrophic lows. From running my own multi-million pound business to going into liquidation in 2012, to establishing a highly successful consultancy and coaching practice I’ve lived life to the full with an open mind and innate curiosity.

Today, I live in Sussex, England where I serve people from around the world with love, honesty and a mirror for what they cannot see.

Licenses & Certifications
– iPEC Certified Professional Coach (CPC)
– COR.E Performance Dynamics Specialist™
– Energy Leadership Index Master Practitioner (ELI-MP)






“Dear Arnold, Big day today. let’s celebrate!! The website is finally LIVE thanks to your amazing support. You really helped me to create a unique value proposition and brand image, aligned with my vision. Your sharp advice, creative insight, detailed and constant inputs have made all the difference. Your mantra is becoming mine “Less is More!” Read more…

Maelys Castella

Non-Executive Director, Chair of Audit Committee, BIC, C&A

“After having now worked with Arnold for 12 months we could not be more satisfied with our investment in his time. He has deconstructed much of what we do and reconstructed it in a more efficient form.” Read more…

Luke Littlewood

Managing Director, Best4Systems

“I would not hesitate to recommend Arnie for high performance coaching, he brings focus, energy, positivity and enjoyment to any team or individual needing to drive performance in the face of challenging environments.  It is a positive, thought provoking and enlightening experience.” Read more…

Jonathan Dickson

“I can positively measure the improvements in my life and bottom line to our work together.” Read more…

James O'Byrne

Owner, Hatch 19

Yes! I Would Like to Apply for Personal Coaching Today!

Arnold Ferrier Coaching

Helping outwardly successful leaders tame their inner critic to achieve personal and professional growth.

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