Coaching is everywhere.

The barrier to entry is low.

And in the blink of an eye, coaching will be at your fingertips. But not in the traditional sense.

Say, “Goodbye to Google Search”.

Forget trawling through websites, coach directories, and landing pages.

No need for connect calls, discovery sessions and auditions.

Instead, coaching will be accessed on the fly with your favourite coach bots.

Say, “Hello to Coach AI.”

Whenever you want it. For as long as you need it. Wherever you are.

For peanuts.

Don’t believe me? It’s already happening. The game has changed, forever.

Which is why establishing your coaching brand now is more important than ever.

Let’s jump in.

The value of connection

Forget fancy logo’s, pleasing fonts and witty slogans.


The successful coaching brands are the ones built on trust, authenticity, and authority.

Client’s want a deeper connection.

A partnership that’s energetically, emotionally, mentally, spiritually, and personally challenging and rewarding.

They’re drawn to leaders, transformers and specialists. Coaches who can empower their journey and help them find the answers within.

Are you getting left behind?

Here’s the crux of the matter.

If your brand isn’t evolving, it risks obscurity in the AI-dominated landscape.

Consider this:

  • If you’re not visible or vocal
  • And you’ve not nailed your identity
  • Or found your voice, niche or ideal client
  • Let alone what differentiates you from the rest..

How on earth is anyone going to trust and pay you?

Perhaps you might have beginners’ luck. Friend of a friend, colleague, or associate?


  • If you want to be a full-time professional coach
  • If you want consistent clients and a regular income
  • If you want to feel fulfilment and live purposefully

Then it’s vital you position yourself as a brand authority and work tirelessly on that this year.

Position yourself as a brand authority

1. Focus on developing trust by becoming a leader in the eyes of your potential clients.

Let them feel confident you know your stuff.

2. Find an audience whose problems and challenges you’re passionate about supporting.

Then help them solve them.


When you position yourself as someone who can make a real and measurable difference in someone’s life, people will be attracted to you.

Helping others find ways to solve their puzzles or challenges is a game changer.

If you show up authentically and offer resources, tools and processes that provoke thought, ignite change and catalyse progression, people will trust and engage with you.


Because people love stories.

The power of storytelling

People love to hear and follow what others have done and how they’ve accomplished what they want to achieve.

So, the sooner you show up and share your story, the faster you’ll get results in your business.

The better you’re able to document how you help others solve their puzzles, the more you’ll become known for it.

And in no time, you’ll build your reputation as the “go to” for your niche.

Which means, more opportunities and less friction for partnering with clients.

This is where the real action takes place.

Forget about creating generic stuff or spitting out fake fluff with AI. Instead, invest in building authority and being authentic in your niche.

Action steps to develop your brand snapshot.

Here’s six questions to help you get started:

  • What specific niche do you serve?
  • Who is your ideal client?
  • What are their main challenges and pain points?
  • How can you facilitate their transformation?
  • What sets you and your services apart?
  • Why are you passionate about this?

Answering these questions will sharpen your brand focus and make your messaging more impactful.

Become visible and vocal

Now you’ve got your brand snapshot, start creating assets that reflect your unique position.

Here are 15 strategic ideas to get you started:

Brand identity and storytelling

  1. Engage your target clients by communicating your brand values compellingly.
  2. Craft a narrative that embodies your brand mission.
  3. Develop a story that captures your brand’s journey and client impact.
  4. Plan a documentary-style video showcasing your brand evolution and vision.
  5. Incorporate your unique selling proposition in case studies.

Community engagement and content creation

  1. Start a blog with titles aligned to your brand’s core themes.
  2. Identify trending topics in your niche for content creation.
  3. Draft a plan for online community engagement.
  4. Explore ways to intertwine your brand with the community.
  5. Organize community events for your target audience.

Product development and collaboration

  1. Create a guide for first-time clients, outlining what to expect.
  2. Develop product ideas based on emerging trends.
  3. Design a series of workshops or webinars to educate clients on relevant topics or industries.
  4. Plan an introductory webinar on your niche for new audiences.
  5. Initiate collaborations with creators in your field.

Pick one idea and go from there.


The intersection of AI and coaching doesn’t spell the end for human coaches.

Instead, it highlights the importance of being unmistakably human in your brand.

  • Articulate your unique value.
  • Share your authentic experiences.
  • Position yourself as the go-to expert.

Remember, while AI can mimic many things, it can’t replicate the essence of who you are.

The individuality of your story, the warmth of your empathy, or the depth of your understanding.

Take control of your brand journey today.

Start by asking yourself the six vital questions to sharpen your focus. Then, create value.

By doing so, you’ll not only survive the AI revolution; you’ll thrive as an influential coach.

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